PPC

Lead Generation Resources

Resources to Help Businesses Generate More Leads & Sales While Navigating the Inbound Lead Generating Landscape

PPC

8 PPC Mistakes Your Current Agency is Probably Making (and How to Fix Them)

Pay-per-click advertising can increase traffic to your site and also increase the knowledge you have of your market. It can very quickly put money in your pocket or very quickly take it out. Understand that creating a basic PPC account with one of the engines, adding a method of payment,

PPC

5 Easy Ways to Increase ROI of PPC Campaigns

Even with all the AI automation options available today, running a profitable paid search campaign is still an art. It takes a balanced mixture of human logic, touch, and reasoning along with careful automation. Too much automation and many find themselves in a less than desirable position. Increasing your return

PPC

Long-Tailed Keyword Benefits

Depending on your strategy (branding/exposure vs. sales for example) the way you structure the keywords in your paid search campaigns can determine whether a visitor to your site is ready to take action or just window shopping. The buying cycle of any potential customer goes through stages. They start in

PPC

How to Get Higher Conversion From Paid Search

There are many ways to increase conversion of paid search campaigns. On a general level, it starts with the keywords, moves to the ad title and copy, and on to the landing page (the page at which your traffic arrives.) I won’t go into all those details here (that’s for

PPC

PPC vs. SEO

Are you engaged in any active Search Engine Optimization (SEO)? What about Pay-Per-Click (PPC) advertising? The fact is you should be working on both. Both channels should work in conjunction with the other, sharing information between each to further enhance the overall return. That is what it is all about,

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