Many factors come into play when a customer makes a buying decision on the Internet, yet none may be more important than trust. Ultimately customers choose to purchase from a given online retailer based on their ability to trust the transaction taking place. Therefore, it should be no surprise that

The psychological effect of color on the mind is powerful. It drives mood, perception, likes, and dislikes. As a human, color’s effect is programmed into you, and you have little to say about it. We know colors can provide visual appeal and influence buyer behavior. Use them properly and you