Objective: Develop an ecommerce presence and online brand identity to introduce a new line of products in a competitive market with known advertisign restrictions.

Results: Increased website conversion to a sustained 15% and grew sales from $0 to over $300,000 in the first year.

Points of note:

• 15% average and sustained sales conversion rate
• Company grew from $0 online sales to over $300,000 online sales during the first year.

Objective: Coach a store owner with an existing ecommerce website which had been in business for several years, had an established presence and decent traffic flow, toward increased sales conversion.

Results: Increased website conversion over 255% from previous levels and above industry standards. Developed a more consistent pattern of sales.

Points of note:

• Increased Conversion Rate by 255%
• Conversion rate is almost 200% higher than the industry standard of 2.4%
• Decreased Website Abandonment Rate
• Increased Customer Page Views
• Increased Average Time on Site

Objective: Analyze current barriers to purchase on the website and implement tested strategies to decrease the bounce rate of the processes in question thus moving visitors deeper into the site and toward the checkout process.

Results: After thorough analysis of problems points (via website analytics) multiple tests were implemented over a number of months in an effort to gain customer interest, win trust, and present visitors with the information the sought in an effort to keep them shopping within the site. The results were effective at keeping the visitors in the site and lead to an increase in overall conversion.

Points of note:

• Decreased Bounce Rate by over 12%
• Increased Page Views by 24%
• Increased Time on Site by 95%

Objective: Build an ecommerce website based on industry best practices to replace the client’s previous design and coach them on how to attract qualified traffic interested in buying their product.

Results: New design and properly implemented traffic strategies generated an average 500% increase in sales figures during just the first 3 months.

Points of note:

• Increased Sales by 500% during first 3 months in program.
• Increased Sales 521% during the first month in the program.

Objective: Build a website foundation and complete marketing program that would attract new customers to a previously non-existing site and grow a sustainable ecommerce business.

Results: Increased sales from a non-existent $0, to over $1,000,000 during just two years of being in the coaching program.

Points of note:

• Website sales growth rate of 3144% during the first 2.5 years

Objective: Help a previously established 6 year old business increase brand awareness, rework their existing website to increase conversion, and subsequently increase internet sales.

Results: Developed a social media campaign including a combination of Twitter, Facebook, and blogging to help increase brand awareness. Re-designed existing ecommerce website using industry best practices which lead to increased sales conversion of over 1,600%.

Points of note:

• Increased sales conversion rate by over 1,600%
• Decreased Bounce Rate by over 10%
• Increased number of sales per month by over 3,600%
• Increased time on site by 76%
• Increased visitors by 136%

Objective: Manage and optimize the online paid search campaigns for the British Broadcasting Corporation’s Canadian and American ecommerce sites with a goal of decreasing ad cost while increasing conversion.

Results: Re-worked and managed campaigns consisting of over 8,000 keywords, over 1,300 ads, and over 400 ad groups across 21 campaigns. Result was an increase in sales conversion from paid search by over 69%, a decrease in monthly ad cost of over 152%, and a ROAS of over 300%.

Points of note:

• Increased paid search conversion rate over 69%
• Achieved ROAS over 300%
• Decreased average monthly ad spend over 152%