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Recent Articles From the Blog

• Google Introduces Weighted Sort
  If you want to fine tune your website in an effort to increase sales you absolutely must pay attention to what your website analytics is telling you. In short, you must know where your problem spots are if you are going to be able to correct them. Now, there are a number of website metrics that [...]
• PPC vs. Organic SEO
  Are you engaged in any active Search Engine Optimization (SEO)? What about Pay Per Click (PPC) advertising? The fact is you should be working on both. Both channels should work in conjunction with the other, sharing information between each to further enhance the overall sales return. That is what it is all about, getting the biggest [...]
• Flash Promotional Banner Rotator’s
  You’ve seen them on just about every big ecommerce site. Many banners have gone from static to rotating. The rotation offers an unlimited resource for promoting various items without taking up a ton of space on the page — and if done correctly, they look nice too. In my last article I talked about some of [...]
• How to Design an Effective Promotional Banner
  With the tools available today, just about anyone can design a graphical banner for a promotion. But designing a banner and designing a banner that gets results is quite different. In general you want to design your promotion to work with the user eyeflow. Standard reading is left to right so this works best. Placement of [...]